This is an old one, and is no longer live.
We were given this flyer by some student at Amsterdam Central Station.
It is asking you to upload your perfect morning onto the Philips Facebook pages
and share with your friends, all for a chance to win a Philips Wake-up Light. To
us this is another example of a brand asking us to become virtual crafts artists without offering something of similar value in return for my crafty handiwork
and personal details. Sure, a nice wake-up light (retailing at a little over a
hundred euros) is nice but to ask me to switch on my creative brain and tap
into my friends network, only to possibly win one does not seem like a fair
trade to me.
And the fact that they were handing out flyers in the ‘real’ world implies
that they needed to boost the number of digital participants to try and come up
with some figures that could be translated as success. Old school thinking to
try and correct something that was flawed at conception. Thumbs down.
Q.
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