Sorry, Dutch
again. Here’s the translation:
Coming home after a busy day and somebody asks you
how your day has been, who wouldn’t want that?
Tell us about your day on:
Facebook.com/enhoewasjouwdag
I went to see how
many people actually decided to go there. Currently 4550 likes and I can’t for
the life of me imagine why.
OK, I can see the
tenuous link between this brand for toasty nibbles and the Dutch custom of
having a drink before dinner (“borrel”, it is good, you should try it) and swap
stories about your day with friends or family. But that doesn’t mean that I
want to spend the remainder of my day going to the brand’s Facebook destination
simply to tell the world what I’ve been up to. Where’s the incentive?
If you want my
attention (and my personal details!) you better bring something to the table in
return! I cannot be the only one who is getting increasingly tired of brands
asking me to share all sorts of stuff that frankly is none of their business.
Networking is a reciprocal process, what you put in you take out, yin/yang and
scratching of backs, that sort of stuff. A brand should really think about what
it can do for me before it asks me to share anything with them.
How was my day?
None of your business!
Q.
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